Far more people read the listing than ever reach the homepage, hurricane season especially. Where the two disagree about roof straps, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a roofing and wind mitigation outfit, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever hurricane season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to Riverside and found it shut.
Draw the radius where you genuinely go. Inside 295, with the beaches on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and storm weeks
Nothing earns a one-star faster than a wasted drive to Riverside. Load the holiday hours in advance rather than repairing it after a complaint.
Set them the moment a storm enters the cone. If you are boarding until dark and closed after that, the listing should say exactly that.
Recent photographs, not a logo
A listing showing roof straps from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from Riverside for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a roof strap should arrive already reading about a roof strap.
Areas behave the same way. Riverside in the query means Riverside on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a roof strap is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a roof strap while a hurricane watch is going on. That reader is the person you are talking to.
